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An Bunachar Náisiúnta Téarmaíochta don Ghaeilge
The National Terminology Database for Irish
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the phenomenon whereby companies can achieve a considerable lead time over their competitors by being the first in a host of activities such as entering a market, introducing a new product, launching a new service, creating a distinctive positioning, creating a unique community or developing an enticing web presence. The argument is that whoever does these things first will have a significant advantage over their competitors, who will be forced to imitate
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