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An Bunachar Náisiúnta Téarmaíochta don Ghaeilge
The National Terminology Database for Irish
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The following voluntary codes have now been agreed with advertisers, advertising agencies and the relevant media suppliers. The objective is to limit the placement and weight of exposure of alcohol advertising, thereby reducing its exposure to young people (young people are defined as those under eighteen years). It is intended that these voluntary codes will be implemented from January 2005.
DRÉACHT-IONTRÁIL
DRAFT ENTRY
GAathróg bain2 shíceagrafach
ai athróga síceagrafacha
GAbileog bain2
gu bileoige, ai bileoga, gi bileog
bileoigín fir4
gu bileoigín, iol bileoigíní
bileog bain2 eolais
gu bileoige eolais, ai bileoga eolais, gi bileog eolais
GAbileoigín fir4
gu bileoigín, iol bileoigíní
fógrán fir1
gu fógráin, ai fógráin, gi fógrán
ENflyer s
bréagfheachtas a thionscnaítear ag comhlacht seachas ag an gcosmhuintir agus iad ag iarraidh a chur in iúil go bhfuil an-suim i measc an phobail i dtáirge nó seirbhís dá gcuid
a fake grassroots campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea
GAclárlach fir1
gu clárlaigh, ai clárlaigh, gi clárlach
(advertising board)
cothaigh br dímholta/superseded
abr cothú, aidbhr cothaithe
(táirge, eagraíocht, etc.)
(product, organisation, etc.)
(táirge, eagraíocht, etc.)
(of a product, organization, etc.)
DRÉACHT-IONTRÁIL
DRAFT ENTRY
GAdlúthmhargaíocht bain3
gu dlúthmhargaíochta
DRÉACHT-IONTRÁIL
DRAFT ENTRY
GAeochairghníomhaíocht bain3 mhargaidh
ai eochairghníomhaíochtaí margaidh
ENkey marketing activity s
pl key marketing activities
GAfillfhógra fir4
gu fillfhógra, iol fillfhógraí
cineál fógra a fhilltear thart ar scáthláin bus nó a leithéid
GAfógrán fir1
gu fógráin, ai fógráin, gi fógrán
GAfuaim-mharc fir1
gu fuaim-mhairc, iol fuaim-mharcanna
certain information supply activities are exempted from the advertising provisions
GAilphromóisean fir1
gu ilphromóisin, ai ilphromóisin, gi ilphromóisean
GAlaomlipéad fir1
gu laomlipéid, iol laomlipéid
ENflash s
pl flashes
Central Copy Clearance Ireland Ltd was established in February 2003 as an independent organisation to provide a pre-vetting service for all advertising of alcoholic drinks in Ireland. CCCI ensures that no media outlet in Ireland, whether print, broadcast, outdoor, cinema or the internet, will accept any advertising for any alcoholic drinks brand unless it carries a copy clearance number from CCCI.
DRÉACHT-IONTRÁIL
DRAFT ENTRY
GAluasphaca fir4
gu luasphaca, iol luasphacaí
DRÉACHT-IONTRÁIL
DRAFT ENTRY
GAmacramhargaíocht bain3
gu macramhargaíochta
GAmealltacht bain3
gu mealltachta, iol mealltachtaí
(attractiveness)
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